Trade between supply and demand
All it takes is one incorrect stock entry and items are displayed as “available” in the store, even though the shelf is empty. Out of stock means angry customers and lost sales. In many retail companies, these problems arise because stocks are still maintained manually or inventories are rarely carried out.
The result: overselling, warehouse chaos and inefficient processes.
Challenge: Unclear stocks
Out of stock: Products are not available although they are still in the system.
Excess stock: safety quantities are set too high, capital remains tied up.
Lack of transparency: buyers and sales do not have an up-to-date overview.
The solution: Automated inventory management with Business Central and erPub
Through the integration of Microsoft Dynamics 365 Business Central and erPub inventory management is automated:
Scanners and sensors in the warehouse record goods movements in real time.
erPub automatically transfers the data to Business Central.
Stocks are updated immediately and orders can be triggered in good time.
This creates a seamless flow of information from the warehouse to the ERP – without manual intervention.
Practical example: Retail company with branch network
A retail company that we supported had difficulties with incorrect stock levels. Online orders arrived, but the items were actually no longer available. The time and effort involved in providing feedback and canceling orders cost time and customer satisfaction.
The problem was solved with Business Central and erPub:
Real-time stocks: every movement of goods is immediately transferred to the system.
Better planning: repeat orders are automatically suggested.
Satisfied customers: Orders are delivered reliably, delivery times are shortened.
Today, the company not only saves administrative costs, but also strengthens its customer loyalty.
Conclusion
In retail, transparency is the key to success or failure. With the combination of Business Central and erPub you can keep stock levels up to date at all times – thus avoiding stock shortages, freeing up capital and ensuring customer satisfaction.
Find out how the same technology is also revolutionizing logistics processes in the big case study

